James Yap is back on twitter after a long haitus. During the time that he and Kris Aquino were in the news last year, James Yap chose not to go on Twitter. When he could have clarified issues regarding his separation and annulment, James Yap remained silent and distanced himself from Twitter. But now that all things have been settled amicably with his ex-wife, here comes James Yap, tweeting, as if nothing happened.
Getting back on Twitter is definitely a smart move for James. For one, Twitter can salvage his sagging basketball career. James Yap hardly generated news and positive publicity for himself last conference. Now with Twitter at his disposal, James Yap can appear to be friendly and accommodating to his fans by keeping them updated with his activities. Twitter likewise affords him the chance to be close to his fans by answering some of their tweets. The PBA, which was dropped like a hot potato by Solar Sports, will benefit greatly from James' return to Twitter. The interest that James Yap will generate for the PBA through his tweets will help the PBA improve its television ratings and increase its gate receipts.
The fact remains however that the PBA and James Yap are using Twitter for their survival. When the PBA and James Yap needed to own up to their mistakes, stand for positive values and uphold the truth, they both failed to respond to the challenge.
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